“Why don’t our employees care about our technology ideas?”
"Because they don’t understand the new health benefits.”
The information might seem unrelated. But to employees, it doesn't matter if it comes from IT, HR or another team — it's all company communication to be prioritized and filtered, according to interests, relevance and needs.
We’ve drawn our Hierarchy of Employee Communication Needs on company whiteboards for years (apologies to Maslow). It's a good reminder that you’ll probably not get widespread employee attention on your brand reputation survey until you've completed the sales team re-organization.